Prospecting
Networking. Lead generation. Database purchasing. Direct mail. Response management. Customer profiling. Telesales. E-marketing. Trade shows. Website. Referrals. Advertising
Before any prospecting activity commences we will help you define a profile of your ideal customer – knowing who to prospect is key, we don’t waste time targeting the wrong demographic with mass marketing. Often in business, the best way to meet a prospect is through an introduction by someone else. Our network of contacts is diverse and connecting people is one of our strengths. We would encourage you to actively network – you can even come with us click here.
To find out how we can help you protect you customers; Contact Us
What we did for:
Corporate Mobile Communcations Limited
The brief: To grow the customer base & increase sales to specific local companies.
Our approach:
We asked the sales team to get together and think of all the companies they wanted to do business with. We made them prioritise the list by creating a “Target top 20” obtaining the names of key decision makers. CMC are part of a hugely competitive market and needed a very creative approach when it came to marketing. We created two direct mail campaigns in the form of a witty postcard with original photography. Out of their Target top 20, the campaign secured one contract immediately and five promising to allow them to quote when their existing contract came up for renewal.
CMC Feedback:
Kate and Sharron are great at making you think differently. There were various companies on our targeted list that we were extremely keen to conduct business with and we really wanted something that would make them sit up and take notice. The two postcard campaigns that they came up with were inspired – we loved them! It has really helped us develop our thinking as a company – we now have the confidence to send out toothpaste with the message “CMC make you smile.”
Alison Williams – Director