Profile Raising
Personalise & differentiate. Networking. Press releases. Events. Public relations. Community engagement. Advertising. Marketing. Corporate dress
A cartographer won’t get your company on the map! Promoting your products and services will. Generating interest in your marketplace about your company with focussed and effective activity will drive business to you.
To find out how we can help with raising your profile; Contact Us
What we did for:
The brief: A solid reputation needed to be promoted to encourage new clients and to confirm existing brand awareness.
Our approach:
Firstly we interviewed various web design companies in order to source a company that would understand and be able to work with Phillips Planning in constructing their first ever website. Whilst this work was progressing we were busy collating information from the team and editing it to form copy for a newsletter – something the company had found difficult to commit the time to. The newsletter is now a quarterly production and combined with their high search engine ranking, their profile has increased considerably.
Phillips Planning Feedback:
As a result of both ongoing business from our existing clients and continued new enquiries, we had perhaps been guilty of failing to promote the firm as part of a regular and planned marketing campaign. As any Director of a small / medium sized company will no doubt agree, when the work is coming in and it’s all hands to the pump it can be the marketing side of things which is put on one side. However, understanding the importance of marketing even during successful periods we decided to speak to The Customer Experience about how they could help and take some of the responsibility for marketing away from our key staff.
Since Kate and Sharron have been assisting we have produced two company newsletters, and have gone live with a very professional website as well as getting involved in regular business networking events and have even been mushroom picking in Woburn woods, although that’s another story! I would thoroughly recommend The Customer Experience if you need either a gentle nudge to get going and/or some professional input into your company marketing. They also bring great cakes to meetings!!
Paul Watson - Director