Inspire Ideas
Brainstorming. Free thinking. Improve on, build on, or modify the ideas of others. Originality. Imagery. Associative thinking. Metaphorical thinking. Flexibility. Elaboration.
An inspirational idea coupled with sound business knowledge, is a recipe for success and sometimes the best practical ideas have very often manifested themselves from a silly, impossible or impractical one. Either way - creative, “out of the box” thinking can invoke passion and enthusiasm in any particular project and lead to campaigns that truly set you apart from the competition.
To find out what inspired ideas we could have for you; Contact Us
What we did for:
The brief: Promote Christmas Hampers
Our approach: We suggested introducing a Hamper named the Willen, which would contain locally sourced foodstuffs. A percentage of each hamper sold would be donated to Willen Hospice. This was newsworthy enough to secure plenty of press coverage. We then contacted another of our clients – Cawleys, who were looking to reduce the number of hard copies of their newsletter by asking their customers to commit to receiving it by email. We suggested that the ethical food company donate a Willen Hamper to Cawleys as a raffle prize to incentivise their customers to sign up to receive their newsletter by email, this would be in return for a piece on the ethical food company (who are a customer of Cawleys themselves) in the Cawleys newsletter, which reaches 7000 businesses. This was a very successful strategy for both companies.
The ethical food company feedback: Kate & Sharron were as enthused about our business as us, so that was a great start! They are both very creative, big picture thinkers and to see them in action in brainstorming sessions is a sight to behold! They quickly saw through to the heart of what we needed to do and it wasn’t long before we saw increased visits to our website – resulting in increased orders all round. We were also able to raise a substantial amount of money for Willen Hospice.
Ian Nutt - Director