Increase Sales
Sales promotion. Planning campaigns. Motivating sales force. Developing high customer service levels. Joint promotions/relationship marketing. Concept & Brand development. Assessing marketing opportunities. Assessing target markets. Intelligence gathering on customers & competitors. Lead generation.
It’s our fundamental belief that existing customer relationships are the first place to focus with regard to opportunities for increasing sales. Existing customers have already chosen to do business with you ahead of the competition and keeping their custom costs far less than prospecting for new business. We will focus on ways to cross-sell, upsell & encourage repeat business, recommendations & referrals. Once we’ve got that right, we’ll plan well-chosen, targeted campaigns to generate new business.
To find out how we can help increase your sales; Contact Us
What we did for:
The brief: To raise the profile and increase turnover and profit
Our approach: To introduce a loyalty card which would provide e-mail addresses upon redemption for developing a database. Develop e-vouchers to target database. Take existing sponsorship opportunity to new levels to increase footfall. Incentivising the staff to upsell, especially focussing on short life products that were being wasted. Taking the staff on customer service training. Re-arranging the layout of the shop so that customers queue past the tempting cakes with the high profit margin whilst at their hungriest!
Brunches feedback: Kate and Sharron have made a huge impact not only with my staff but also in making me more aware of new products and service levels that need to be incorporated into the shop. They are making me re-think everything except my entire years marketing budget!
Stephen Matthews - MD