Events
Studying the brand. Identifying the target audience. Devising the Concept. Planning the Logistics. Co-ordinating the technical aspects. Executing the event
Before designing any event, we make sure you are clear about your reasons for holding it along with the specific message you wish it to communicate, and that you know what your budget is. We’ll help you work out a way to make your internal & external customers talk about you prior to the event and more importantly, remember you after it. Press & media coverage will be maximised where applicable, generating stories about the build-up, impact and result of the event. Locations are chosen very carefully, we’ll happily scout for you or with you. All things are taken into consideration – water, power, toilets, catering facilities, First Aid, accommodation, parking, signage, storage … we think of everything – including contingency plans. We can even act as hosts.
To find out how we can help you with an event; Contact Us
What we did for:
The brief: Eight weeks before the opening of the new IKEA store in Milton Keynes, IKEA needed to bring in extra help to turn the store opening into an ‘event’.
Our approach: We coordinated signage, film crews, posters, ‘meeters and greeters’ and spectacular visual displays for the crowd. The store opened on Boxing Day so we organised warm wraps and refreshments for customers outside in the queue, plus a birch log and saw for the opening ceremony – and everything else besides, including entertainment!
IKEA Feedback: The Customer Experience was our rock. They knew exactly who to contact, were clever with the budget and brought in the right people at the right price. This was much more cost-effective than a big agency would have been. We just told them what we needed and they got on and did it.
Ivan Brown - Marketing Manager