E-Marketing
Search engine marketing (SEM). Search engine optimisation (SEO). Pay per click (PPC). E-mail marketing. E-Newsletters. Web press releases.
E-marketing uses the power of the Internet to reach your existing customers & attract new ones, however for any e-campaign to work, the very heart of it - your website; needs to be fully optimised - i.e., easy to find, meeting all relevant search engine criteria, user friendly & completely up to date with your company’s news & activities. We look at everything holistically to maximise any campaign potential, starting with a free analysis of your existing site. From this we will suggest areas of improvement. For instance - 85% of traffic to your website got there via a search engine, so we will explain how to manage your web content & keywords so you appear on first page search results, encouraging browsers to follow through to an enquiry or purchase.
To find out how we can help improve your e-marketing; Contact Us
What we did for:
TOFTE MANOR
Sanctuary & Re-Treat Centre
The brief: To optimise the website & set up a search engine marketing campaign
Our approach: We gave the brief to 3 different web specialists to enable us to make sure we chose the most suitable talent for the job. We worked with our client during the pitch process, and liaised closely with the successful agency to make sure that the strategy; a mix of optimisation, marketing and e-newsletter production was produced within the agreed timeline.
Tofte Manor Feedback: Kate & Sharron’s counsel is always there when I need it, which I find a huge source of support. I’ve been working with them on many aspects of my business – from producing my brochures to managing my launch event at Home House in London. Whether my needs are small or grand scale – everything is dealt with with the same degree of focus and attention to detail. A monthly meeting to brainstorm & keep everyone up to speed keeps it fresh. Everyone needs a Kate and Sharron.
Suzy Castleman - Owner