Communication
Marketing. Branding. Customer Relations. Consumer Behaviour. Advertising. Public Relations. Reputation Management. Research & Measurement. Community Engagement. E-communication.
We make all the above work together as an effective unified force promoting your company, products and services in order to achieve sales. We will help you decide what you want to say to your customers, who you want to say it to, how to say it, where to distribute it and when to release it. We make sure you have the right follow up activity planned to generate that all-important sale.
To find out how we can help improve your communications; Contact Us
What we did for:
The brief: To change the perception of Cawleys within industry from “a skip provider” to “a one-stop shop for waste management”.
Our approach: Firstly we tackled the issue of who answered the phones & limited first line answering by trained staff. We then commenced with communicating their full service range across to their clients and potential clients by shouting about them in a newsletter. This had the dual purpose of upselling & cross selling to existing clients as well as cleansing their database. Potential clients could read case studies in the newsletter regarding the savings existing Cawleys customer's were making in relation to their waste management.
Cawleys Feedback: We couldn’t justify employing someone full time, so engaged The Customer Experience as our external marketing department.
We’re now operating as more proactive sales people and acting faster on customer feedback. The Customer Experience promotes and sells our services within their network of contacts. They think outside of the box and are very clever when it comes to spotting opportunities for us.
Jon Cawley - Director